When Innovation is the key to your future success… for yourself and for your company, then Mastering Innovation Becomes A Necessity!

Do you notice that the world is changing at an alarming rate… with new companies springing up out of nowhere and dominating their industries...?

Feel like your “great ideas” won’t ever impact the world…

Wishing that you’d “thought of that first” every time a “disruptor” enters your market…

Or struggle to come up with “unique” and powerful ideas that could shape your career, your future, and the future of others...

Then I encourage you to read this to the very end… it could be the difference between life on the sidelines, and using your unique gifts to make a real impact on the world.

Everywhere you look it seems like the “Next Big Thing” is happening in every industry.

Simple ideas are being brought to life daily that have the chance to disrupt and disturb well-established industries… impacting the revenue and profits of the existing players.

Some of these ideas aren’t particularly strong, but it only takes ONE breakthrough idea to make a monumental impact on the world we live in.

And when businesses, employers and the world are looking for new ways to stay innovative, even simple ideas, implemented correctly, can become their most valuable assets.

Is The Quality Of Your Ideas “Good Enough”?

Have you ever had an idea so powerful it could change the way we lived as a society, make everyday tasks simpler or solve a major problem…

...only to write it down and forget about it later?

It happens every day.

Your idea might have the ability to impact your life or the lives of others, yet it never makes it any further than your notebook.

It might feel like no matter what you do… your ideas will never be anything more than “just ideas”.

See, you’ll always have the choice to play it safe… but what if you could take action on your ideas, bringing them to life to start making a huge impact in the world?

What if you could become a real innovator in your field?

Let’s face it.

There Are A Million And One “Good Ideas” Out There… But...

Coming up with new ideas isn’t the hardest part… getting those ideas into your business to make REAL progress is.

You can sit around “brainstorming” for hours… but when it comes to your ideas, your team’s ideas, even departments and the entire company, most of these ideas will never see the light of day.

Driving success requires skill, knowledge of best practices in innovation, dedication and effort from everyone involved, and only the BEST ideas will be implemented.

Frankly, when your ideas don’t make the cut or aren’t even heard, you’ll miss out on the opportunity to receive recognition.

You’ve probably learned the hard way that it takes serious work to establish yourself as a leader on your team, and a driving force behind change…

But You Must Understand. Books, Podcasts And Seminars Are NOT The Answer!

If you’re committed to stepping out of the shadows and rising in your organization then you’ve probably consumed countless books and other resources on innovation.

The problem is that most are based solely on theory… not execution, and they don’t scratch the surface of what’s really needed.

The authors don’t have enough experience on the front lines...

Instead, they study businesses from the sidelines, back-dating their theories to prove they work.

Speakers and podcasts do the same thing.

You get “snippets” of what’s working, but not nearly enough insights into how you can apply these to your work.

These may give you some insight into the changes that were made… so you may gain a tiny edge ...

But you won’t get the essential insider knowledge on how these changes were made, what REALLY happened, how the BREAKTHROUGHS came about… and you certainly won’t learn how to make these changes at your company.

But Transforming Yourself Into A Business Leader Is Possible…

The people we recognize as thought leaders, pioneers of industry, and experts in their fields leverage innovation every day…

But most of them weren’t born with those skills… they diligently cultivated them by applying the right tools and techniques to their most complex challenges. Experimenting. Testing. Learning.

Some attempts worked out well, and others didn’t… but it was on these front lines that the ideas and practices used in the world’s most cutting edge companies were created by dedicated people looking to develop a REAL edge at work... to shine among their peers and secure their career path…

Yes, there’s a new way to break free from your everyday routine to become the leader you know you’re meant to be.

The team at InnovationLabs have acquired a vast wealth of knowledge by working across countless sectors at some of the world’s LARGEST and BEST companies… Their mission is to help these organizations develop the necessary culture AND essential skills of at innovation so that they achieve their highest strategic goals.

The most innovative companies have a clear INNOVATION STRATEGY, and they apply the BEST TOOLS AND TECHNIQUES. They develop the SKILLS of individuals and teams. They discover NEW OPPORTUNITIES, and they convert CHALLENGES into SUCCESS.

InnovationLabs has defined, documented, and tested these essential key learnings.

And for the first time ever, the lucrative and astonishing lessons that countless CEOs rely on for success are now available and ready for YOU.

You’ll gain side the insider information that today’s leading firms are using to shape their futures, and learn how YOU can apply these very same proven techniques to advance your career and enhance innovation at your company.

Inside This Course,

You'll Learn ...

  • 1

    WELCOME

    • Welcome

    • About this course

    • About Langdon Morris

    • WELCOME PACK - SMALL BUSINESS COURSE

    • The Innovation Master Plan (Book)

    • The Chief Innovation Officer (Book)

    • Business Model Warfare (Book)

    • The Innovation Formula (Book)

    • The Innovation Formula Workbook (book)
  • 2

    INNOVATION FOR SMALL BUSINESS

    • INTRODUCTION

    • SMALL BUSINESS INNOVATION INTRODUCTION quiz

    • MODULE 1 PACKET - SMALL BUSINESS INNOVATION COURSE

    • The Innovation Formula (Book)

    • The Innovation Formula Workbook (book)
  • 3

    BUSINESS MODEL INNOVATION

    • Intro to Business Model Innovation

    • MODULE 2 PACKET - SMALL BUSINESS INNOVATION COURSE

    • Intro to Business Model Innovation quiz

    • Business Model Mindset

    • Business Model Mindset quiz

    • Business Model Formula

    • Business Model Formula quiz

    • Business Model Canvas

    • Business Model Canvas quiz

    • Value Ladder

    • Value Ladder quiz

    • Business Model Innovation Results

    • Business Model Innovation Results quiz

    • Brand Bridge Part 1

    • Brand Bridge Part 1 quiz

    • Brand Bridge Part 2

    • Brand Bridge Part 2 quiz

    • Business Model Conclusion

    • Business Model Warfare (Book)
  • 4

    DESIGN THINKING

    • DESIGN THINKING: IMMERSE

    • DESIGN THINKING: IMMERSE quiz

    • Design Thinking Worksheets

    • Design Thinking Workbook (Book)

    • Huggies: Billion $ Diaper

    • Huggies: Billion $ Diaper quiz

    • Haier

    • Haier quiz

    • Toyota Scion 1

    • Toyota Scion 1 quiz

    • Toyota Scion 2

    • Toyota Scion quiz

    • Toyota Scion 3

    • Toyota Scion 3 quiz

    • IMMERSION - 48

    • IMMERSION - 48 quiz

    • 10 Key Discoveries

    • 10 Key Discoveries quiz

    • Human Centered Design & Personas

    • Human Centered Design & Personas quiz

    • Core Edge

    • Core Edge quiz

    • Friction: Uber

    • Friction: Uber quiz

    • Mapping

    • Mapping quiz

    • DESIGN THINKING: INVENT

    • DESIGN THINKING: INVENT quiz

    • Novotel

    • Novotel quiz

    • Practicing Invent 1

    • Practicing Invent 1 quiz

    • Practicing Invent 2 - Wheelchair

    • Practicing Invent 2 - Wheelchair quiz

    • Shanghai GM

    • DESIGN THINKING: IMPLEMENT: PROTOTYPE & TEST

    • DESIGN THINKING: IMPLEMENT: PROTOTYPE & TEST quiz

    • Billion Dollar Cardboard Box - Fridge Pack

    • Billion Dollar Cardboard Box - Fridge Pack quiz

    • UNICEF

    • UNICEF quiz

    • DESIGN THINKING SUMMARY

    • DEVELOPMENT

    • DEVELOPMENT quiz

    • Platform Logic

    • Platform Logic quiz

    • Biomimicry

    • Biomimicry quiz

    • Agile Innovation

    • Agile Innovation quiz

    • Disruptive Innovation

    • Disruptive Innovation quiz

    • Crossing the Chasm

    • Crossing the Chasm quiz

    • Dominant Design

    • Dominant Design quiz
  • 5

    INNOVATION CULTURE

    • CULTURE INTRO

    • Innovation Culture Worksheets

    • CULTURE OVERVIEW

    • CULTURE INTRODUCTION quiz

    • Coke v Pepsi

    • Coke v Pepsi quiz

    • Overcoming Fear + Tata

    • Overcoming Fear + Tata quiz

    • 3 Roles

    • 3 Roles quiz

    • Plant Bottle

    • Plant Bottle quiz

    • Apollo 13

    • Apollo 13 quiz

    • Southwest Airlines

    • Southwest Airlines quiz

    • Attributes of Innovation Culture

    • Attributes of Innovation Culture quiz

    • Leading Innovation

    • Leading Innovation quiz

    • Innovation Manager

    • Innovation Manager quiz

    • Creativity & Creative Genius

    • Creativity & Creative Genius quiz

    • Socio-Technical Systems - This chapter is coming soon.

    • Culture Wrap-Up + Master Plan Chart
  • 6

    ADVANCED MANAGEMENT AND CERTIFICATION

    • BLOCKCHAIN KEYNOTE

    • BLOCKCHAIN KEYNOTE quiz

    • SYSTEMS & INNOVATION KEYNOTE

    • SYSTEMS & INNOVATION KEYNOTE quiz

    • ISO 56000 Introduction

    • ISO 56000 Introduction quiz

    • Study Guide - This chapter is coming soon.

    • Implementation Checklist - This chapter is coming soon.

    • IAOIP Overview

    • IAOIP Overview quiz

    • CIM Prep

    • Design Thinking Prep - This chapter is coming soon.

    • CIP Prep - This chapter is coming soon.
  • 7

    ALL CASE STUDIES

    • Case Studies Worksheets

    • Apollo 13 - The Secret History

    • Apple's Innovation System

    • Auchan Workplace

    • Beethoven's 7th Symphony

    • Biomimicry

    • Coca-Cola Fridge Pack - The Billion Dollar Box

    • Coca-Cola Plant Bottle

    • Coke Vs. Pepsi - Innovation Warfare

    • Embrace Baby Warmer

    • Haier Gets in Hot Water

    • IBM: Strategic Transformation

    • ICS - Implementing an Innovation Master Plan

    • Kimberly Clark Huggies - Billion Dollar Diaper

    • Multi-Company - Innovation Master Plans

    • Netflix Trounces Blockbuster

    • Nike - The Brand Bridge - 1 of 2

    • Nike - The Brand Bridge - 2 of 2

    • Nokia: "We didn't do anything wrong."

    • Novotel: Hotel of the Future

    • Shanghai General Motors Innovation

    • South Africa - Mt. Fleur Scenario Planning

    • Southwest Airlines

    • Tata InnoVista - Overcoming Fear

    • Ten Quick Case Studies on Design Thinking

    • Ten Types of Innovation

    • Total Oil - Scenario Planning

    • Toyota Innovation Portfolio

    • Toyota Scion - 1 of 3

    • Toyota Scion - 2 of 3

    • Toyota Scion - 3 of 3

    • Uber & Friction

    • UNICEF - Prototyping Vaccine Education

    • US Coast Guard - Scenario Planning

    • Western Cape, South Africa - Covid 19 Scenario Planning
  • 8

    OTHER RESOURCES

    • Other Resources Packet

    • AFWERX

    • BIOMIMICRY

    • GRAPHIC SCRIBING

    • IDEASCALE

    • ISO 56000

    • LITER OF LIGHT

    • INNOVATION LEADER

    • NASA SLS TESTING

    • SWARM VISION
  • 9

    THE FINAL CHAPTER

    • THE FINAL CHAPTER
  • 10

    PLATFORM THINKING

    • Platform Logic

    • Platform Logic quiz

Meet Your Instructor!

Hi, my name is Langdon Morris.

For the past 20 years, I’ve led the innovation consulting practice of InnovationLabs LLC.

My focus is on developing and applying advanced methods in innovation and strategy to help my clients solve critical business problems with the highest levels of creativity and results.

Throughout my career, it has been my #1 Goal to help individuals and corporations of all levels overcome their challenges by implementing the very best innovation strategies and tools.

I was one of the very first people ever certified as a Chief Innovation Officer, and I also wrote the book on it! No, seriously, I did. It’s called “The Chief Innovation Officer.” You’ll get a free copy when you sign up for this course.

Through my books, workshops and articles I strive to deliver the leading concepts and methods in a way that’s readily understandable so you can apply them right away.

I believe that everyone has the ability to create meaningful innovations, and that those who dare to equip themselves with the right tools are the ones who make this possible.

No matter where you are in your career, there’s always room to apply new knowledge to accelerate your growth and valuable creative output. That is why I’ve developed this course.

When the world’s leading companies need help innovating, many of them call Langdon

Langdon’s original insights and world-leading techniques have been adopted by prestigious corporations and universities all over the globe. 

He’s recently completed hugely successful projects with NASA, Airbus, Bayer, Accor, Curtiss-Wright, France Telecom/Orange, ING, Ingersoll-Rand, Kaiser Permanente, Leidos, L’Oreal, National Board of Medical Examiners, Reliance Jio, Stanford Health Care, State University of New York, Total Oil, UNICEF (award winning), US Navy, US Coast Guard, Zebra, and many, many others.

Langdon’s breakthrough work has been awarded the prestigious Innovation Leader Impact Award, and he is a founding board member emeritus of the prestigious International Association of Innovation Professionals, and former Chair of its Annual Conference, Innova-Con. He’s also an expert member of the Technical Advisory Group creating the new international standard for innovation management, ISO 56000.

And he is the author or co-author of a dozen acclaimed books on Innovation and Strategy, with editions translated to multiple languages, including Chinese, Japanese, French, and Korean.

This Is Not Just A Course… This is The Knowledge And Leverage You Need To Become An Innovation Leader In Your Organization.

There are plenty of “courses” available on innovation… but the majority are nothing more than someone taking the ideas they’ve gotten from books and “repackaging” it for you.

The acclaimed InnovationLabs Innovation Mastery Course is a detailed framework showing you EXACTLY how you can transform your career using the same proven techniques and strategies Langdon and his team have implemented for their world-class clients.

You’ll learn exactly what’s needed as you uncover the secrets of innovation, and what’s required for the successful implementation of new ideas.

You’ll gain insider knowledge from dozens of case studies told from the INSIDE. What is Apple’s secret innovation formula? How did Kimberly Clark create a new billion dollar product? How did Alcoa do it? How did UNICEF transform education for health care workers? How did Toyota create an entirely new brand? How did Pepsi surpass Coca-Cola? How did Tata Group transform failure into success? How did the US Coast Guard see into the future? How did Total Oil pivot to a new strategy? 

Langdon will tell you these inside stories, and many more, so you see beyond the hype and into the very heart of innovation.

You’ll improve your creativity, understand how to manage innovation at all levels of your organization, learn how to gather and manage winning innovation teams, and learn how to pick the winning ideas.

You’ll be able to use your new knowledge to accelerate your career path with more joy, passion, and enthusiasm as you watch your great ideas transform your organization.

So no, you don’t have to wait years to make an impact in your job. Your career. Your life. Do it now!

US Navy

On behalf of the Strategic Studies Group, thank you for the scenario planning workshop which exposed our team to your method of innovation, thinking, and planning.  Your insights and personal perspectives were interesting and timely as we begin our innovation process.  You had a direct impact on our viewpoints for future concepts.

Vice Admiral James P. Wisecup
Director, CNO Strategic Studies Group


Bayer Technology, Shanghai

There was a marked improvement in our staff performance after the InnovationLabs workshop, particularly in the key areas of focus and attitude.  Context and purpose became clearer; and individual contributions became more frequent, bolder and more valuable.  The workshop was executed flawlessly, and provided an excellent basis upon which to build momentum and measurably add value to the organization. Thank you, Langdon!

Dr. Daniel Auriel
Head of Innovation Management


Stanford University

My research group, the Stanford Cardiac Rehabilitation Program, worked closely with InnovationLabs to establish a planning process for a project on health promotion that we are coordinating for the American Heart Association. InnovationLabs was extremely creative in planning and directing the sessions with members of the public, the medical profession, and technical staff.

The process was successful in establishing a clear vision of the project’s objectives and in setting forth a stepwise process leading to development of the project. InnovationLabs took a broad outline of the project and helped us to conceptualize the process so that we could move forward to the development phase. I would recommend this group for any project requiring a detailed strategic review.

Robert F. DeBusk, M.D.
Professor of Medicine


NASA

The workshop was one of the most successful workshops I have ever seen in my long history of conducting and participating in workshops. The management by InnovationLabs was outstanding and generated a wonderful creative energy that built an extraordinary momentum.

Lynn Harper
Lead Scientist, Astrobiology

Applying These Leading Innovation Practices Will Open Countless Doors For You!

A lot of people struggle to find purpose in their careers… and their hard work is exploited, giving them little in return.

But for those who understand how to lead creative and powerful new initiatives, they blow away their managers’ expectations and secure long-deserved success.

Now is your opportunity to accelerate your success and improve your career trajectory.

When you bring insightful and impactful knowledge to your company’s most complex problems, your leaders will seek YOUR ideas and input.

No longer will your ideas be put “on hold” or scrapped without consideration.

You yourself will become a leader in your organization’s innovation transformation.


What It Will Cost You Not 
To Get This Course

When there are so few opportunities to “get ahead” at work there’s no room for “lukewarm” ideas that go nowhere.

You need powerful ideas that generate MASSIVE changes.

Setting yourself up for a successful career means taking control of your own destiny… and to do that you need the right knowledge, and the right tools.

If you continue working the way you’ve always worked…

Would you guarantee your name makes the short-list for the next available promotion?

Would your efforts be enough to have you considered for a substantial pay-rise?

Do your ideas generate enough impact to be recognized by your company’s executive committee?

If the answer is anything but YES! Then you need to make a change. Sure, you could go and get an MBA… but an MBA in innovation is mostly theory. This course is about turning UNDERSTANDING into ACTION.

And an MBA would cost you tens of thousands of dollars … not to mention the time away from your job…

This program won’t cost you a fraction of that … and it’s specifically tailored to you, someone who needs to know the best and most effective innovative techniques and strategies RIGHT NOW.


When we first created this course we thought it made sense to charge the price of ONE semester at a top-tier university…

The knowledge is certainly worth the thousands of dollars you would pay to access this in a classroom.

But because we want to help cultivate a new generation of leaders, we decided to make it as affordable as possible.

To access this information, you won’t have to spend thousands… or take any time off work.

Instead, you can access everything inside starting at the one-time low price of $xxx.

But I know investing in a program like this can seem like a major expense…

Which is why I want to strip away ALL of the risk involved…

90 Day Satisfaction Guarantee.

I’ve packed absolutely everything I could into the Innovation Mastery Course, and I want to make sure you not only get all the content before you fully commit to this—I want you to go through this course from start to finish pouring over the content inside... and successfully implementing it into your work.

If after X days you don’t think that this investment is worth everything I’ve said it is…

Then I want you to email me and I will issue a prompt and immediate refund for every penny spent.

That’s how confident I am in this course and its ability to transform your career…

It’s simple: join the program and try it for yourself, and if the powerful information inside doesn’t change your way of thinking and working then I insist you get 100% of your money back.

No questions asked.



Now Is Not The Time To Wait…



With millions of highly skilled workers taken out of the workforce in recent months, they’re going to be looking for their next big opportunity.

You’re going to be facing internal competition as well as the competition of external candidates desperate to get into your company.

Shouldn’t you equip yourself with everything … your success? Definitely.

Learn the innovative tools, methods, and strategies that today’s industry leaders are using to change the future.

Use this knowledge to supercharge your career.